Design Communication

For Longevity


The project was to revive a dying trade in Singapore and i chose Kway Guan Huat's popiah stall. They are one of the few that continue making their own popiah skins the traditional way.

To accurately represent their handmade trade, my rebranding concept is to have the logo and packaging look very handmade. The prints for the packaging are doodled to fit in with this DIY creative direction.